90-Day LinkedIn Content Calendar | Alwin Aguirre

Your 90-Day Calendar — fill in the blank cards below, then print or save as PDF.

90-Day LinkedIn
Content Calendar

A positioning-first content plan for agency founders who post consistently but hear nothing back. 39 posts. 3x a week. Built to attract buyers, not just followers.

39
Posts
3×
Per Week
7
Post Formats
60/30/10
TOFU / MOFU / BOFU
How to use this:

Blue-bordered cards have sample posts written for agency founders. Dashed cards are yours to fill in. Edit any card. Use the format tag as your guide. Print or save as PDF when done.

Funnel Stage: TOFU — Problem Aware MOFU — Solution Aware BOFU — Ready to Buy
Month 1 — Weeks 1 to 4
Week 1
Sample
Monday
TOFU Pattern Interrupt
Your marketing budget isn't the problem
Hook type: Direct contradiction of common advice
Sample
Wednesday
TOFU Pain Amplifier
When a client says "we've tried marketing before"
Hook type: Concrete proof point
Friday
TOFU Behind the Work
Your topic: A moment from your process
Hook tip: Start with what you saw, not what you learned
Week 2
Sample
Monday
TOFU Contrarian Take
Hiring more salespeople won't fix a weak pipeline
Hook type: Buried surprising line pulled forward
Wednesday
MOFU Lessons Learned
What you'd tell yourself 6 months ago
Hook tip: Open with the mistake, not the lesson
Friday
TOFU Pattern Interrupt
Something your ICP believes that isn't true
Hook tip: State the wrong belief in line 1
Week 3
Monday
MOFU Case Study
What changed for a client (before and after)
Hook tip: Open with the before state, not the result
Sample
Wednesday
MOFU Pain Amplifier
The real cost of a slow sales cycle
Hook type: Concrete consequence of inaction
Friday
TOFU Behind the Work
A real thing that happened in your work this week
Hook tip: Open with what you were doing, not what it means
Week 4
Monday
TOFU Contrarian Take
Popular advice in your space that doesn't work
Hook tip: Name the advice in line 1, disagree in line 2
Wednesday
MOFU Lessons Learned
The thing that took you too long to figure out
Hook tip: Start with how long it took you
Sample
Friday
BOFU Soft CTA
Who we work best with
Hook type: Direct ICP call-out
Month 2 — Weeks 5 to 8
Week 5
Sample
Monday
TOFU Pattern Interrupt
Your website traffic means nothing without this
Hook type: Common mistake named directly
Wednesday
TOFU Behind the Work
Something from your process most founders skip
Hook tip: Name the step most people skip in line 1
Friday
MOFU Case Study
The shift that made a client's content start working
Hook tip: Open with the moment you identified the real problem
Week 6
Monday
MOFU Lessons Learned
What you stopped doing that made things better
Hook tip: Start with what you gave up, not why
Sample
Wednesday
TOFU Pain Amplifier
What a slow quarter is really telling you
Hook type: Describe a scene the reader recognizes
Friday
TOFU Contrarian Take
A metric most founders track that doesn't actually matter
Hook tip: Name the metric in line 1
Week 7
Monday
TOFU Pattern Interrupt
What good positioning actually feels like
Hook tip: Open with a concrete signal, not a definition
Wednesday
MOFU Behind the Work
How you actually build a content angle bank
Hook tip: Start mid-process, not from the beginning
Sample
Friday
MOFU Case Study
How a B2B company cut cost per lead by 52% without increasing budget
Hook type: Numbers and timeline upfront
Week 8
Monday
TOFU Contrarian Take
Why storytelling posts don't generate leads
Hook tip: Open with a popular format name, then challenge it
Wednesday
MOFU Lessons Learned
The first thing you look at when auditing a client's content
Hook tip: Open with what you look at, not what you think about it
Sample
Friday
BOFU Soft CTA
What we look at in the first 30 minutes with a new client
Hook type: Process reveal with embedded ICP filter
Month 3 — Weeks 9 to 13
Week 9
Sample
Monday
TOFU Pattern Interrupt
Your agency has a referral problem, not a marketing problem
Hook type: Short declarative, then immediate context
Wednesday
MOFU Case Study
A positioning problem you solved that surprised you
Hook tip: Open with what you assumed going in
Friday
TOFU Behind the Work
What writing for someone else's voice actually requires
Hook tip: Open with the thing most ghostwriters skip
Week 10
Monday
MOFU Lessons Learned
Something your best clients had in common
Hook tip: Open with the pattern you noticed, not the lesson
Wednesday
TOFU Contrarian Take
Why engagement rate is a distraction
Hook tip: State the metric and why it's wrong in the first 2 lines
Sample
Friday
TOFU Pain Amplifier
What 6 months of unfocused marketing actually costs you
Hook type: Numbers that make the cost concrete
Week 11
Monday
MOFU Behind the Work
How you build a 90-day content plan from scratch
Hook tip: Open with the first real step, not an overview
Wednesday
MOFU Case Study
A client who doubted this and then saw it work
Hook tip: Start with their skepticism, not the result
Sample
Friday
MOFU Lessons Learned
What I got wrong about B2B marketing in our first 2 years
Hook type: Personal admission that earns credibility
Week 12
Monday
TOFU Pattern Interrupt
The thing your LinkedIn profile is silently communicating
Hook tip: Start with what the reader's profile is saying right now
Wednesday
TOFU Contrarian Take
The content type that gets the most likes but fewest clients
Hook tip: Name the format and the engagement in line 1
Friday
BOFU Soft CTA
Open offer post (your version)
Hook tip: Open by naming your ICP directly
Week 13
Monday
MOFU Behind the Work
What your comment section tells you about your positioning
Hook tip: Start with something specific you noticed in a comment section
Wednesday
MOFU Lessons Learned
What 90 days of focused content actually changes
Hook tip: Open with a specific change you've observed
Sample
Friday
BOFU Soft CTA
If this calendar worked, here's the next step
Hook type: Callback to the lead magnet they downloaded
Ready to go further?

Stop Guessing.
Start Getting Inbound.

This calendar gives you the structure. A positioning audit gives you the message. Book a free 30-minute call and we'll find exactly where your content is breaking down.

  • Identify where your content and your sales message have drifted apart
  • Find the 1 or 2 positioning angles most likely to attract your actual buyer
  • Leave with a clear direction for your next 90 days
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